For overseas buyers, the 138th Canton Fair—one of China's largest and most influential trade events—offers a golden chance to connect with suppliers, source quality products, and explore market trends.
Are you planning to attend the fair in Guangzhou this October? If so, here's a practical guide tailored to your needs to maximize your experience and avoid inefficiencies.
Confirm Event Basics First
First of all, you should grasp the basic information of Canton Fair, which is the foundation of exhibiting. The fall season runs from October 15 to November 4, and is divided into three phases according to product categories. Each phase of the fair lasts for about 5 days and covers dozens of industries such as electronic home appliances, household goods, textiles and garments, machinery and tools, and so on.
Before exhibiting, you can check the official website of Canton Fair or the official WeChat account "China Import and Export Fair" to confirm the specific time of the current exhibition, the distribution of the exhibition area and the list of key enterprises, and make clear where the pavilions of your target categories are located, so as to avoid blind search on site.
Entry Preparation: Visa Application and Visa-Free Policy Adaptation
For buyers of different nationalities, it is necessary to confirm entry qualifications in advance to avoid trip delays.
Application of Visa-Free Policy
China implements a 144-hour visa-free transit policy for citizens of 54 countries (including Singapore, Japan, France, Germany, the United States, etc.). If you enter China through designated ports such as Guangzhou Baiyun International Airport and your exhibition itinerary falls within the visa-free stay period (144 hours, i.e., 6 days), you can enter directly with a valid passport (valid for more than 6 months) without applying for an additional visa.
Visa Application for Non-Visa-Free Countries
You need to apply for a Chinese M-type visa (business visa) in advance. The core materials include: the invitation letter for the 138th Canton Fair (can be applied for by contacting target suppliers like Miccell or through the Canton Fair official platform), a company employment certificate (specifying position, exhibition purpose and stay duration), a passport (valid for more than 6 months with at least 2 blank pages), a visa application form, and a recent passport photo. It is recommended to submit the application 1 month before the exhibition and reserve 1-2 weeks for review to avoid delays due to incomplete materials.
Invitation Letter Application
Access the official website system to register or log in and jump to the system homepage; click [Canton Fair Certificate] - [Overseas Buyer Card] in the left menu bar, complete company and personal information, then check [Generate Invitation Letter Simultaneously] on the certificate application submission page and click "Submit"; click [Invitation Letter] - [My Invitation Letters] in the left menu bar to view the generated invitation letter, and click "Browse" to print or download it.
Please Note: The number of invitation letter applications is limited; ensure the submitted information is accurate.
Entry Certificate: Pre-Registration and Collection Guide for Buyer Badges
The buyer badge is the only certificate for entering the exhibition hall. The 138th Autumn Canton Fair fully adopts the "online pre-registration + off-site badge collection" model to reduce on-site queuing.
Pre-Registration Process
●Log in to the Canton Fair Buyer Service Platform and select "Pre-Registration for the 138th Autumn Canton Fair". Follow its guide to fill in personal information and company information, upload materials, and confirm the information is correct and submit. You will usually receive an approval SMS within 1-3 working days, and you can check the pre-registration number on the platform (save the screenshot for use when collecting the badge).
Collection Guide for Buyer Badges
●Selection of Off-Site Badge Collection Points: For this session, off-site badge collection points are set up at Guangzhou Baiyun International Airport (international arrival areas of Terminals T1 and T2), Guangzhou South Railway Station (West Square Passenger Service Center), 10 cooperative hotels around Pazhou (such as Guangzhou Shangri-La Hotel and Guangzhou Poly InterContinental Hotel), and the North Square of Area C of the exhibition hall.
After arriving in Guangzhou, you can collect the physical buyer badge with your original passport and pre-registration number. It is recommended to prioritize collecting the badge at the airport or hotel to avoid the peak flow around the exhibition hall on the first day of the fair.
Miccell Canton Fair Invitation
Miccell will attend the 138th Canton Fair phrase 1. And we sincerely invite you to visit our booth for communication and discussion.
Booth Information: Our booth is located at Booth 1.1 B31-33 in Phase 1 (belonging to the Electronics & Home Appliances Exhibition Area). During the exhibition (October 15-19), we will display the latest chargers, cables, earphones, power banks, Bluetooth speakers, smartwatches, and car mounts. You can experience product quality and performance on-site and communicate with our professional team about your needs.
Exclusive Support Services
In addition to on-site displays, we also provide full-process exhibition assistance:
●Advance sample connection: Contact us 7-10 days before the fair to obtain the sample list and parameter manual for free and screen intended products in advance.
●On-site inspection arrangement: If you want to visit our factory, please contact us in advance to schedual the time.
●Transportation and accommodation assistance: Provide private car transfers for "airport-hotel-exhibition hall" and recommend hotels close to Exhibition Hall.
●Mobile network assistance: If you want to make a phone call in China or access your overseas social media platforms, please contact our team for assistance.
Miccell HK Fair Invitation
In addition to the Canton Fair, there is also the Global Sources Hong Kong Show in October, which is a grand trade show that you cannot miss in the consumer electronics industry.
Miccell will also exhibit our latest cell phone accessories at the Hong Kong show. If you are also planning to attend, you are welcome to visit our showroom and meet our group face-to-face to explore more cooperation possibilities. Our Booth is at 6U02. Looking forward to your visit.
In Conclusion
The 138th Autumn Canton Fair and Global Sources is an important window connecting global trade. Whether you're a first-time newbie or a seasoned practitioner looking for an efficient match, we look forward to seeing you at the shows. See you in Guangzhou or Hong Kong!
